What Motivates Me


I've been on a Personal Health Quest since discovering the benefits good nutrition & exercise as a "Husky" 12 year kid in NJ. I transformed myself from an overweight couch potato into one of the fittest kids around in just over a year (placing in top 3 in NY/NJ/CT Marine Corps Physical Fitness Challenge). I caught the fitness bug and started on a very long road to improving my diet and health habits.

That experience set me on the path to my life's mission of learning everything I could about health, nutrition & fitness, and helping others to transform their health.

I earned three doctorate level degrees in the health sciences and eventually practiced Progressive, Integrative Medicine & Nutrition. I devoted over 40 yrs. to the field, helping thousands of patients along the way. Now I'm focused on developing transformational products & programs to help even more people.

My Story

I've been a lacto-ovo vegetarian (with occasional fish) for the past 40+ years while participating in intense daily exercise (including weights, running, cycling, paddling, obstacle courses, HIIT and more). I've tried every type of diet & exercise regimen that made sense to me and I learned which were beneficial and which were just hype.

What a person chooses to eat, and how they choose to live, are very personal decisions that everyone must make for themselves. My role, therefore, is to provide the appropriate background information to help you make informed decisions rather than to try and tell you what you should do. My role will be to share what I've learned in 50 years of studying these topics. So, to educate, encourage, and coach you, to pose the tough questions, advise, and challenge you. If you're looking for one of the Johnny-come-lately or born-again health & nutrition gurus, you've come to the wrong place. Sure, I'll give you my opinions when appropriate, but first and foremost, this is about the science plus commonsense while acknowledging that there is still a great deal that we simply don't know. Just because someone has a degree, that doesn't mean that they know what they're talking about. It also doesn't mean that what works for one person will work for all people. We are all both very similar, and very different, at the same time.

There's a great deal of confusion out there, much of it 'intentional' from both the 'powers-that-be' and those with various vested interests. The 'powers-that-be' may have more deep-seated agendas as well, but they are also vested in maintaining the status quo, the current order, or their 'gestalt' view of how things are and should be. For many others, the motivations are more transparent. They simply want you to buy into what they are saying to influence you into a particular behavior. Most commonly, it is simply about getting you to buy whatever it is that they are selling or subscribe to their 'inside information.'

I can't say that there will never be a subscription for access to some of my content as I can't foresee the future. I can guarantee, however, that I'll do my best to keep as much of the information on this site free and accessible to all. Ultimately, my intention is to provide value to those who visit my site and to support the efforts via sales of various products that I believe to provide superior benefits to those who use them.

My style and approach may not be for everyone, I can be a bit sarcastic and irreverent. I attempt to cut through the BS that permeates these fields while getting to the heart of the matter vs beating around the bush. Sometimes this can come off as being overly critical, sorry, there's only so much time available to be politically correct and I'm more concerned about getting to the truth than not ruffling feathers.

All of that being said, I do value your feedback, questions, comments, etc. so please do feel free to engage. It may take a bit a time for me to respond as I get the hang of this mode of interaction, but I will respond when appropriate.


Frequently Asked Questions